4 best ways to optimize your website

posted in: Blog, Website | 0

It is necessary to optimize your website to get to the top of the search engine results pages. The objective of search engine optimization is to have the search engine spiders to find your site and pages. Search engine optimization is not a one-time process. It needs tuning, maintenance, continuous testing, and monitoring.

Here are four best ways to optimize your website so that it reaches the top of your search engine results pages.

Business analysis of target market

You should analyze the keywords and the metasets, visible text and code to find out how well you are positioned for search engines. You must examine the keywords and the current ranking of competitive websites to find out an effective engine positioning strategy. You can select the top five results in the Google listing and start the process. Tools such as Keywordspy.com and Semrush.com can help. You should them come up with a list of targeted search terms depending on the customer base and market segment.

Keyword research and development

From the priority list, again make a targeted list of keywords and phrases. You should review the competitive lists. You should use your initial list to find out the number of recent search engine queries. You should also find out how many sites are competing for a particular keyword. You must prioritize keywords and phrases, singulars, plurals, misspellings, etc. It is important that you know your position now so that you can assess your future rankings. You should define your objectives so that you can measure your ROI. You should observe how your conversion rate is changing.

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Content optimization

You should have catchy titles for your content to grab user’s attention. You should have keyword-based titles. Meta description tags can affect click-throughs. You should write meta descriptions. You should integrate some keywords into your website source code and present content. You should make your site easier for search engines to index your site. It is better to create both XML and HTML versions. Next, you must submit your website to directories. You should try to get links back to your site naturally. The links get your site indexed by search engines.

Testing and measuring

You should analyze your search engine rankings and web traffic to find out the effectiveness of the programs. You should do an assessment of individual keyword performance. You should maintain your site by continuously adding and modifying keywords and content to improve the search engine rankings. You should review your website strategy also to make sure that the inbound and outbound links are relevant to your website.

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You should have the knowledge about the algorithm that Google uses to rank pages. The algorithm changes frequently. So, you need to change your tactics accordingly.

Building e-commerce store in one day

posted in: Blog, Ecommerce | 0

The number of e-commerce stores is increasing. Many small business owners see this segment as a profitable venture. Though it may look like a tough job, launching an e-commerce store can take only one day. Here are the steps to build your e-commerce store in one day.

1. Select a design

Some companies invest in making a custom store design. But it is much cheaper and easier to rent a ready-made design using Shopify or similar e-commerce service. You should select a design that will blend with your product or service. Such design will encourage customers to buy. As a thumb rule, choose a theme that is simple, mobile friendly and has a conventional design. Your focus will be to give your customers an enjoyable experience. Having animations and banners may seem like a good idea, but these can distract the customers from the main task, which is selling the product or service. When you browse design templates, you must consider how your store will appear when the template is filled with the product images. You should come up with a site that is visually appealing and keeps the focus on your products or services.

2. Fill in content

After you have selected the design, your next step would be to have content for the site. You can write about return policies, terms, and conditions, shipping information, etc. You can have individual product pages containing details about each product. Before you publish your content, you must check for grammar, spelling, and clarity. You can go back and adjust your content if necessary.

3. Add products and prepare to ship

You should have a layout containing products and a way of shipping them. There are drop-shipping apps such as Oberlo can help you fill your store with products. After you receive an order, you only need to confirm the order using your drop-shipping app. Your product will be sent to the customer. If you install drop-shipping apps on the first day, you will be ready to start filling customer orders from day one.

After finishing these three steps, you can start to market and sell your products. You still have the option to make additional upgrades and improvements to your store whenever required. If you can manage to create your e-commerce store within one day, you can start selling earlier and make money. The e-commerce platforms that are available online help small businesses to manage their sites without the need to depend on others. Make a plan for your e-commerce site and launch your site as soon as possible.

5 professional tips to design your blog

posted in: Blog, Tips | 0

The internet is crowded with blogs. With so much competition, it is important to create a blog that will stand out from the crowd. Your blog should be creative, attractive and clever. Your blog design must speak to the readers. Here are some tips to design an attractive blog.

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Choose a blogging platform

There are many blogging platforms to choose from. These include Blogger, WordPress, Tumblr, Squarespace, and Ghost. The type of platform you will choose depends on what you are comfortable using.

Decide on the content

You should plan on the types of blog posts you are going to write. Use this as a reference point whenever you lose your focus. Content is the heart of a blog. So, you should give enough attention to it.

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Keep things simple

When you create a blog, you need to stand out from the crowd. You should keep your blog design simple. You shouldn’t stick to more than three fonts or colors.

Use contrasting colors

You should keep to a simple color scheme. Contrasting colors can work well with the right design. Your blog should feature a main primary color and a color for your call-to-action.

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Have lots of white space

White space will make your blog look professional. It makes the reader comfortable to read your blog by providing less stress to your eyes.
After you have designed your blog by keeping these simple tips in mind, you should promote it using social media. Your content should always be updated to attract readers all the time.

4 common mistakes web designers make

posted in: Blog, Design | 0

An important part of learning is to experiment. That way you will learn from your mistakes. Web designers are creative people who experiment with various kinds of designs. Here are the common mistakes they make.

Lack of vision

Every webpage is there for a reason. Some websites are there to convey information, while others are there sell a product or service. The function of each element on the website must be clear. If there is anything that doesn’t support, it must be removed. You must create a clear visual hierarchy so that the visitors can easily scan the page and get the key information. The styling and tone of the page must reflect the purpose of your site.

Accepting fads and trends

It’s a good idea to go with the trend, but it’s essential to stick with the main design principles. You should stick to the principles of typography, image, and layout.

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Poor text treatment

The text of your website shouldn’t be very small. You should check how your website looks at various resolutions and CSS media queries to adapt. Headings must be bigger than the paragraph text. You should give enough vertical space between the lines of text. You must also leave enough ‘white space’ around the text. You should not use more than two to three fonts. Having a dark text on a light background works well.

Poor photography, logos and icon treatment

You can use the stock photography websites to get images. Your photos should not be too small. Same goes in case of icon and logos. You should master in Photoshop so that you can adjust the color and contrast of the photographs, logos, and icon.

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If you can avoid these common mistakes, you will be able to design a great website. The website will not only look good but will be functional as well.